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Keywords: Involvement
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2344–2360.
Published: 10 January 2022
... and fairness). Involvement Exporters Product typicality Domain-specific innovativeness Category-country image Value and premium products Importers are the first international distribution channel actors to select new products that manufacturing companies export to foreign markets (Alon...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (9): 1585–1599.
Published: 21 September 2020
...Jose Novais Santos; Joao Mota Several studies have focussed on new ventures and the development of their first business relationships. However, the understanding of the value functions and involvement in those relationships remain inadequate. The purpose of this paper is to explore...
Journal Articles
Journal of Business & Industrial Marketing (1989) 4 (1): 37–48.
Published: 01 January 1989
...Noel B. Zabriskie Describes how corporations have recently decided that development of strategic planning information can be improved through the involvement of lower‐level line managers in their planning process. Proposes a practical method for organising middle‐level line managers in sequential...
