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Keywords: IoT (Internet of Things)
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 330–345.
Published: 21 September 2026
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. Industrial marketing Digital transformation IoT (Internet of Things) Business...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1332–1344.
Published: 20 July 2022
... the characteristics of their interfaces with IoT suppliers, how these can be managed and how resources are combined. Supplier relationships Interfaces Digitalization Case study Digital servitization IoT (Internet of Things) Digital transformation In recent years, new digital technologies have...
