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Keywords: IoT capabilities
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Journal Articles
Leveraging the interplay of Internet of Things (IoT) capabilities for achieving customer satisfaction in a B2B2C context: an integrative perspective
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Journal of Business & Industrial Marketing (2024) 39 (11): 2325–2346.
Published: 05 August 2024
... the drivers of customer satisfaction and how they are affected by the interaction between IoT capabilities. Design/methodology/approach A mixed-method research framework is applied to assess the impact of IoT capabilities on customer satisfaction. Based on the theoretical underpinning of the resource...
