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Keywords: Ireland
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Journal Articles
An examination of buying centres in Irish biotechnology companies and its marketing implications
Available to Purchase
Journal of Business & Industrial Marketing (2006) 21 (5): 266–280.
Published: 01 August 2006
... decision processes. Sometimes irrational methods like bargaining and politicking are used to resolve conflict. A total of three cases throughout Ireland were selected to achieve literal and theoretical replication from a range of public and private organisations were chosen. This figure represents two...
