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Keywords: Justice theory
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Journal Articles
A sales process framework to regain B2B customers
Available to Purchase
Journal of Business & Industrial Marketing (2015) 30 (8): 906–914.
Published: 05 October 2015
... that enable a sales reacquisition process. © Emerald Group Publishing Limited 2015 Attribution theory B2B customer reacquisition Justice theory Lost customers Sales process Win back Sales executives constantly search for opportunities to gain, retain and grow business opportunities...
