Keywords: Know-how
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 685–698.
Published: 30 March 2020
... or a maximum price. This study aims to look further into the capabilities underlying the calculation of resale prices and suggests that price-setting is part of both the “business know-how” transferred to franchisees and the “organizational know-how,” that is, capabilities developed and kept at the franchisor...

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