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Keywords: Knowledge
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 77–86.
Published: 14 March 2025
...Heléne Lundberg; Christina Öberg Purpose The purpose of this paper is to examine knowledge development across network boundaries. Design/methodology/approach The empirical part of this paper is based on a longitudinal case study of a Swedish regional strategic network (RSN) in a sparely...
Journal Articles
Outsidership vs insidership – internationalization of health-care SMEs
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Journal of Business & Industrial Marketing (2021) 36 (11): 2025–2036.
Published: 05 June 2020
... internationalizing. The following research questions are posed: How do firms in complex health-care markets build network relationships? How is business market knowledge developed and legitimacy acquired to overcome the liability of outsidership? Design/methodology/approach The paper uses a multiple-case...
