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Keywords: Knowledge workers
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Journal Articles
Buying centre members’ information control and complex organizational buying
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (1): 125–136.
Published: 02 July 2020
... in complex organizational buying scenarios. EP and LP appear to underpin IC which, itself, has significant effects on PP. Information control Gatekeeping Power Information sharing Information dissemination Performance Information management Knowledge workers Projects Organizational buying...
Journal Articles
Marketing’s role in the knowledge economy
Available to Purchase
Journal of Business & Industrial Marketing (2002) 17 (2-3): 204–214.
Published: 01 April 2002
... Marketing strategy Value analysis Business‐to‐business marketing Technology Networks Knowledge workers Traditionally, information has traveled through the value chain attached to physical things and there has been a trade‐off between the ability to achieve richness of information and breadth...
