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Keywords: Knowledge-based view (KBV)
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1626–1641.
Published: 07 May 2024
... to acquire, manage and integrate external knowledge from partners during NPD. Given the outsize role of knowledge in customer participation strategies, the knowledge-based view (KBV) of the firm has emerged as a popular and useful theoretical framework for studying customer participation in NPD activities...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 429–443.
Published: 29 March 2022
... Knowledge integration Service industry Entrepreneurial bricolage Knowledge-based view (KBV) National Natural Science Foundation of China 10.13039/501100001809 71802098 National Natural Science Foundation of China 10.13039/501100001809 71901106 Chinese Ministry of Education...
