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Keywords: Knowledge-intensive business services
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1389–1402.
Published: 11 January 2021
...Silke Bambauer-Sachse; Thomas Helbling Purpose Agile methods have considerably transformed project management. The purpose of this study is to analyze the impact of agile (as compared to plan-driven) methods on customer satisfaction in the context of knowledge-intensive business services...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (8): 1153–1164.
Published: 24 October 2018
... what value dimensions and related value components are highlighted in the value proposition of knowledge-intensive business services (KIBS), both at the relationship and project levels, how value propositions can differ between new and established customer relationships, and finally what...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (2): 86–102.
Published: 28 January 2013
...María Leticia Santos-Vijande; Celina González-Mieres; Jose Ángel López-Sánchez Purpose – The purpose of this paper is to investigate the relationship between innovative culture, innovation efforts, and their performance among knowledge-intensive business services (KIBS). Innovation intensity...
