Keywords: Korea
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (2): 92–103.
Published: 01 February 2011
... on commitment, the paper utilizes polynomial regression and the response surface approach. Findings Collectivism influenced a manufacturer's commitment to the relationship with its supplier only in Korea, but collectivism did not influence a manufacturer's commitment to the relationship with its supplier...

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