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Keywords: Latin America
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 366–387.
Published: 20 November 2023
... literature, especially concerning the Latin America and the Caribbean (LAC) economy, remains limited (Melo et al., 2019 ; Baena, 2015). The prominence of knowledge sharing can positively influence the performance of franchising networks and the intention to remain or not in the system (Rosado...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (3): 605–617.
Published: 24 September 2018
...). Latin America Business environment Marketing capabilities Qualitative research Emerging markets Knowledge, resources and capabilities are central themes of growing and profitable organizations (Bean and Robinson, 2002 ; Day , 1994, 2011). Effective organizations have been claimed...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (5): 392–402.
Published: 08 June 2012
...Harriette Bettis‐Outland; Christian Felzensztein; Eli Gimmon; Claudio Aqueveque Purpose This paper aims to focus on the perceived role of clusters in inter‐firm cooperation and social networks. Design/methodology/approach The study was carried out in a region of Latin America where limited...

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