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Keywords: Learning analysis
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Journal Articles
The role of the predictive gamification to increase the sales performance: a novel business approach
Journal of Business & Industrial Marketing (2020) 35 (5): 817–833.
Published: 29 October 2019
... in moving one’s personal knowledge to higher levels, as seen in the model presented by Allal-Chérif and Makhlouf (2016) . Sales training Games Gamification Learning analysis Sales simulator Retailing Business games Gamification represents the implementation of a strategy based...
