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Keywords: Lebanon
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (8): 1734–1744.
Published: 18 May 2022
...Unai Arzubiaga; Francesco Schiavone; Talal Ali Mohamad; Junsong Chen Purpose The purpose of this study is to explore the marketing success factors of an international private healthcare company operating in Lebanon and examine how these factors evolve depending on different business phases...
