Keywords: Liability
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Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 13–16.
Published: 01 March 1993
...Susan S. Jarvis Highlights the fact that whereas, until recently, defendants in professional malpractice lawsuits were typically accountants, attorneys and physicians, potential liability for malpractice is now faced by marketing research professionals, as a result of their increasing involvement...

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