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Keywords: Living lab
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 236–249.
Published: 24 October 2021
...Chiara Luisa Cantù; Daniel Schepis; Roberto Minunno; Greg Morrison Purpose This paper aims to investigate the role of relational governance in innovation platform development, specifically investigating the context of living labs. Design/methodology/approach Two longitudinal case studies...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (6): 743–757.
Published: 04 July 2016
.... A combination of a provider- or utilizer-driven living lab and a distributed multiplex network structure, with a clearly defined and future-oriented strategic objective, offers good potential for radical innovation to occur. Incremental innovation Open innovation Radical innovation Business network...

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