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Keywords: Logistics management
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 367–383.
Published: 10 August 2022
... logistics management as the part of the supply chain that integrates, coordinates, plans and optimizes all logistics activities (CSCMP, 2020), including transportation, inventory management and warehousing information technology. The 4As marketing management activities include a strategy...
