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Keywords: Lone wolf tendencies
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (1): 19–43.
Published: 14 November 2025
...Omar S. Itani; Juliana White; Bruno Lussier Purpose As business-to-business (B2B) sales organizations increasingly adopt collaborative and solution-oriented selling approaches, the lone wolf tendencies (LWTs) in salespeople require further examination due to their potential to impact salesperson...
