... in the Chinese B2B context. Based on a survey of 1,010 industry buyers from 468 Chinese downstream buyer companies, the empirical findings indicate a positive relationship between renqing and purchase intentions and the mediating role of long-term orientation (LTO) for increasing purchase intentions. In addition...

...Shuting Li; Mark H. Haney; Gukseong Lee; Mingu Kang; Changsuk Ko Purpose This paper aims to investigate the antecedents of manufacturing firms’ long-term orientation towards their suppliers in the context of outsourcing relationships in China. Design/methodology/approach Based on survey data...

..., conflicts with some other studies that showed opposite results (Gounaris and Venetis, 2002 ; Sabiote and Roman, 2009), leading to inconclusive results on the duration of the relationship. Satisfaction Long-term orientation Relational bonds Duration of the relationship Franchise industry...

...Jesús J. Cambra‐Fierro; Yolanda Polo‐Redondo Purpose This article seeks to analyze the concept of the long‐term orientation of relationships in the supply chain (SC). This research aims to study interactions between satisfaction and commitment with the relational perspective of firm‐supplier...