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Keywords: Luxury
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1654–1667.
Published: 22 July 2019
... of two main parts. The first part focuses on illegitimate trade typologies, the second part focuses on the strategies adopted by companies to counter illegitimate trade and counterfeiting. Counterfeiting Luxury Fashion Supply chain Gray markets Illegitimate trade Second, one must...
