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Keywords: MICMAC
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (11): 2390–2402.
Published: 28 February 2023
... structural modeling (TISM) methodology is applied to explore the hierarchical as well as non-hierarchical relationships among the factors of implementing BT-embedded SCF solutions in Indian MSMEs. Thereafter, the fuzzy-cross-impact matrix-multiplication (F-MICMAC) approach is opted to classify all...
