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Keywords: MICMAC analysis
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (8): 1623–1639.
Published: 18 June 2021
... literature review and experts’ opinions. Subsequently, total interpretive structural modeling (TISM) and cross-impact matrix-multiplication (MICMAC) analysis have been implemented to determine the hierarchical inter-relationships among enablers and classify them according to their contribution to the overall...
