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Keywords: MSMEs
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (9): 1984–2002.
Published: 05 July 2024
...Alok Raj; Dhirendra Shukla; Abdul Quadir; Prateek Sharma Purpose This study aims to explore the determinants of digital technology adoption within micro, small and medium enterprises (MSMEs) operating in a developing economy. Grounded in the theoretical frameworks of fit-viability and task...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 581–602.
Published: 15 September 2023
...Darshan Pandya; Gopal Kumar; Shalabh Singh Purpose It is crucial for the Indian micro, small and medium enterprises (MSMEs) to implement a few of the most important Industry 4.0 (I4.0) technologies and reap maximum benefits of sustainability. This paper aims to prioritize I4.0 technologies...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (11): 2390–2402.
Published: 28 February 2023
...P.S. Biswa Bhusan Sahoo; Vikas Thakur Purpose To stabilise the financial flow and ensure the smooth operations of the micro, small and medium enterprises (MSMEs), supply chain finance (SCF) is one of the efficient alternative solutions suggested by various researchers and practitioners...
