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Keywords: Malaysia
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 655–668.
Published: 31 January 2020
.... Design/methodology/approach Data were gathered from 539 B2B salespeople from 18 licenced local and foreign financial institutions in Kuala Lumpur, Malaysia, by means of a structured survey. The individual market orientation (I-MARKOR) scale was used to measure their market-oriented behaviour...
Journal Articles
Journal of Business & Industrial Marketing (2007) 23 (1): 59–69.
Published: 24 December 2007
...Wai‐Ching Poon Purpose The purpose of this paper is to explore the determinants of users' adoption momentum of e‐banking in Malaysia. Design/methodology/approach A questionnaire with four‐point Likert scale is applied to 324 usable responses. Ten attributes are tested, namely convenience...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (4): 260–274.
Published: 01 July 2000
..., with local colleges acting as intermediaries. Marketing theory Distance learning Market entry Malaysia Business‐to‐business marketing Of course, actors in the network are not necessarily locked in by virtue of their structural location. This is because these firms are continuously seeking...
