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Keywords: Management Information Systems
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Journal Articles
Developing Marketing Decision Support Systems
Available to Purchase
Journal of Business & Industrial Marketing (1990) 5 (2): 27–36.
Published: 01 February 1990
...Alan J. Greco; Jack T. Hogue Discusses the findings of research into the development of marketing decision support systems. States that MDSS represents a break with traditional, more rigid management information systems development,offering a developmental approach. Offers a framework for MDSS...
