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1-2 of 2
Keywords: Manufacturing enterprises
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Journal Articles
Journal of Business & Industrial Marketing 1–17.
Published: 21 July 2026
...Xueyuan Wang; Yulin Gao Purpose This study aims to deconstruct the adaptation mechanism of digital business models (DBMs) in traditional manufacturing enterprises by examining how it aligns enterprise contexts, strategic goals and digital combinations. Design/methodology/approach Grounded...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (3): 752–765.
Published: 31 March 2025
...Guixin Han; Xuesen Cai Purpose This study aims to examine the impact of the output servitization on the environmental performance of manufacturing enterprises in China. The authors also investigate the mediation roles of enterprise green resilience. Design/methodology/approach This study...
