Keywords: Manufacturing firms
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Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 142–160.
Published: 01 July 2021
... this transition. The study focuses on how manufacturers manage to create value in industrial markets through digital servitization. Design/methodology/approach An abductive research approach is used to investigate two manufacturing firms, and an interpretive framework is used as an analytical template...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (3): 564–574.
Published: 28 August 2019
..., the framework suggests that digitalization and servitization contribute to boosting firm performance. Performance Manufacturing firms Servitization Mediation Digitalization The current economic environment, characterized by globalization, uncertainty and the pressure of competition, has led...
Journal Articles

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