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Keywords: Manufacturing strategy
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Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (2): 113–128.
Published: 01 April 2001
... marketing capabilities. © MCB UP Limited 2001 Business‐to‐business marketing Marketing strategy Customer orientation Manufacturing strategy Rethink business models Satisfying customers As a firm develops its manufacturing capabilities, its customer need satisfying capabilities...
Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (1): 21–38.
Published: 01 February 2001
... dependence levels (Bacharach and Lawler, 1980). This discussion suggests the following hypothesis: © MCB UP Limited 2001 Singapore Distribution channels Manufacturing strategy Supplier relations Influence Motivational for channel members The interdependence that arises among...
