Keywords: Market intelligence
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Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (4): 240–252.
Published: 01 July 2002
... to shake up complacent manufacturing and service groups with the news they are slipping behind. © MCB UP Limited 2002 Market intelligence Competitive advantage Competitor intelligence Slow and ill‐advised Why do firms lose touch with their markets? Why are they surprised by shifts...

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