...Yuting Wang; Liangqing Zhang; Zhao Cai; Hefu Liu; Juntao Wu Purpose Digital transformation has fundamentally reshaped consumers’ expectations and requirements, and pressured firms to develop market learning capability, thereby improving firm performance. Drawing on organizational learning theory...

...Deonir De Toni; Valter Afonso Vieira Purpose This study aims to propose five boundary conditions that systematically influence the relationship between market learning and performance. These boundaries operate in firm level (size and age), market level (industry and segmentation), economic level...