...Feiyang Guan; Tienan Wang; Linbing Sun Purpose This paper aims to examine how the firm’s global coopetition network position impacts market share and to explore the multiple moderating effects of trade network strength and structures on the relationship between firm global coopetition network...

... an industrial marketer’s strategy to use such attributes in a competitive environment will maximize her market share. However, industrial marketers may find especial difficulty when faced with a need to consider both short-term and long-term goals (cf. McGowan, 2020). In such cases, although it may...

... economic crisis in Slovenia. © Emerald Group Publishing Limited 2012 Market orientation Human resource management Innovation Performance Economic crisis Slovenia Business cycles Organizational performance Market share Because the current crisis is an event that requires extra...

... 1997 Forecasting Market share Marketing In the 1970s and early 1980s several studies recommended and extended a framework for controlling product marketing using variance analysis (Bentz and Lusch, 1980; Hulbert and Toy, 1977; Lusch and Bentz, 1984). The term “variance analysis...

...Ann T. Kuzma; William L. Shanklin Examines the position of medium‐market‐share companies in relation to their smaller and larger counterparts and compares the inherent competitive advantages and disadvantages. Highlights the options available to such companies attempting to change their position...

...Allan J. MaGrath Discusses ten principles applicable to pricing. Includes revenue‐generating, market share and cost strategies. Notes that astute pricing requires design of a second price discount schedule and pricing plans should not be overly complex or out of sync with efficient shipping units...