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Keywords: Market share performance
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 367–383.
Published: 10 August 2022
... pervasive in EMs with high logistics performance index, such as China than in firms in EMs with low logistics performance index, such as Ghana. Moreover, the authors confirm that integrating logistics and marketing into BSC generates higher market share performance than logistics- or marketing-only...
