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Keywords: Market turbulence
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 1046–1064.
Published: 23 April 2025
...Asghar Afshar Jahanshahi; Fatma Sonmez Cakir; Zafer Adiguzel; Nimet Karaaslan Purpose This study investigated the intricate relationships among strategic orientation, innovation culture, market turbulence, firm performance and innovation performance within information technology (IT) companies...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (7): 861–876.
Published: 01 August 2016
... performance dimensions. Second, it examines the moderating effects of both exchange-related behavioral risk (reflected by contract enforcement in this study) and market-related environmental risk (reflected by market turbulence in this study) on the above relationship. Design/methodology/approach Based...
