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Keywords: Marketing decision making
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Journal Articles
Developing Marketing Decision Support Systems
Available to Purchase
Journal of Business & Industrial Marketing (1990) 5 (2): 27–36.
Published: 01 February 1990
... development together with possible applications for such support systems, based on case‐study analysis. © MCB UP Limited 1990 Decision‐support systems Management Information Systems Marketing decision making DEVELOPING MARKETING DECISION SUPPORT SYSTEMS Alan J. Greco Jack T. Hogue...
Journal Articles
Implementing Expert Systems into Business‐to‐Business Marketing Practice
Available to Purchase
Journal of Business & Industrial Marketing (1990) 5 (2): 15–26.
Published: 01 February 1990
... 1990 Artificial intelligence Business‐to‐business marketing Decision‐support systems Expert systems Marketing decision making IMPLEMENTING EXPERT SYSTEMS INTO BUSINESS-TO-BUSINESS MARKET- ING PRACTICE Margery Steinberg Richard E. Plank Artificial intelligence and, especially expert...
