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Keywords: Marketing digitalization
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 290–302.
Published: 22 August 2022
... online interconnectedness (see also Setkute and Dibb, 2022). Other notable points made in this article are that technology can have an impact on human-to-human interactions and that supplier and customer profits potentially are impacted by the undertaking of B2B marketing digitalization projects...
