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Keywords: Marketing information
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (5): 392–402.
Published: 08 June 2012
... Knowledge exchange Regional clusters Industrial marketing Latin America Marketing information Relationship marketing Chile The focus of this research is the comparison between clustered and non‐clustered natural resources‐based industries. We specifically compare the issues of inter...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (2): 166–185.
Published: 01 April 1998
... foreign market information. Market distance is defined as the sum of factors that affect the flow of information from and to the foreign market. Findings indicate that increased market distance leads to greater reliance on external sources (less integration) for market information. © MCB UP Limited...
