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1-2 of 2
Keywords: Marketing information systems
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Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (2): 53–60.
Published: 01 February 1992
... Marketing information systems Sales information Note: This paper was first published in Journal of Consumer Marketing, Volume 9 Number 4, 1992. IMPROVING SALES CALL REPORTING FOR BETTER MANAGEMENT DECISIONS Stephen J. Grove Mary C. LaForge Patricia A. Knowles Louis H. Stone As organizational...
Journal Articles
Journal of Business & Industrial Marketing (1991) 6 (3-4): 49–58.
Published: 01 March 1991
...Lexis F Higgins; Scott C McIntyre; Cynthia G Raine Discusses the transition between multinational and global business orientation and the implications for the industrial corporation′s marketing information systems. Presents a framework for analyzing a corporation′s pretransition status...
