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Keywords: Markets
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Journal Articles
Journal of Business & Industrial Marketing (1996) 11 (3-4): 44–62.
Published: 01 June 1996
...Peter Turnbull; David Ford; Malcolm Cunningham Reviews the research work and conceptual development of the International Marketing and Purchasing (IMP) group into the nature of buyer‐seller relationships which has evolved during the past 20 years. The themes of interaction, relationships...
