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Keywords: Markov-switching model
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Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1159–1171.
Published: 02 October 2017
... as crucial indicators for value variation by adopting the service-dominant logic and using the Markov switching model. Design/methodology/approach This study proposed that variations in value are similar to changes in economy because both are abstract, indefinable and not easy to identify. Therefore...
