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Keywords: Mass customization capability
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2488–2500.
Published: 15 February 2022
...Mahmoud M. Migdadi Purpose The main purpose of this study is to empirically investigate the influence of social capital (SC) on mass customization capability (MCC) and innovation capabilities (ICs) (products, processes, services and organizational) through absorptive capacity (ACAP) (acquisition...
