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Keywords: Media
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Journal Articles
Evaluation of information sources in industrial marketing: implications for media planning in the Arabian Gulf
Available to Purchase
Journal of Business & Industrial Marketing (1999) 14 (1): 49–60.
Published: 01 March 1999
... sources the top executives attached high importance and which they had mixed feelings about. Industrial marketing International marketing Marketing communications Marketing planning Media Saudi Arabia Because managers marketing industrial products face a number of unique market conditions...
Journal Articles
How to create advertising that works
Available to Purchase
Journal of Business & Industrial Marketing (1995) 10 (2): 20–33.
Published: 01 May 1995
... to win awards for creative excellence, ignorance of basic rules, and lack of a comprehensive advertising work plan. Enumerates 28 types of advertising media, with suggestions on how to package an advertising message. Then, through six basic rules and three supplements provided, a 15‐item outline...
