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Keywords: Media attention
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 101–115.
Published: 07 November 2024
...) sustainability commitment is investigated. Design/methodology/approach The research model used secondary data based on 1,565 firm-year observations in the beverage and food industry in the US. The two-stage control function approach was used for data analysis. Findings Media attention motivates firms...
