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Keywords: Microfoundations
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (12): 2225–2244.
Published: 12 November 2025
... that contribute to the heterogeneity of dynamic capabilities within firms. This oversight is particularly evident in discussions surrounding green ambidexterity. This gap prompts the authors to investigate the phenomenon of green ambidexterity from the microfoundations of dynamic capabilities. Specifically...
