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Keywords: Mobile technology
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Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (8): 971–981.
Published: 03 October 2016
... sector. Interviewees represent key decision-makers who understand the aspects of mobile technology use in their firms. Eighteen firms stressed the importance of social media as a trigger to adopt mobile devices. Follow-up data collection in these 18 firms focus on strategic orientation, processes...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (7): 554–563.
Published: 17 August 2012
...Thomas Brashear; Jari Salo Purpose The impacts of information technology on business relationships have been of interest to managers for decades, and this stream of research has also steadily gained recognition among academics. However, the emergence of mobile technologies and the use of mobile...

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