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Keywords: Moderated mediation
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 349–361.
Published: 11 December 2019
... only Market orientation Brand orientation Competitive intensity Moderated mediation Brand management Brand management capability A brand is now widely acknowledged as a crucial point of differentiation for industrial products (Viardot, 2017). Within the industrial branding literature...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1724–1735.
Published: 23 August 2019
... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Moderated mediation Job satisfaction Customer orientation Adaptive selling behaviour Sales experience Unionized salespeople Job satisfaction is important for salespeople because they represent...
