Keywords: Modularization
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Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (4): 313–323.
Published: 01 April 2014
...Assistant Prof. Thomas Brashear-Alejandro, Dr Sergio Biggemann; Per Carlborg; Daniel Kindström Purpose – This paper aims to investigate the role of service modularity in developing and deploying efficient services, while at the same time meeting diverse customer needs. The analysis distinguishes...

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