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Keywords: Multi-level logistic regression
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1371–1388.
Published: 04 January 2021
... perspective, are used to generate constructs and hypotheses in relation to marketing innovation. The data was analyzed using multi-level logistic regression. Findings The findings show that industry-level competition is a much more important driver of marketing innovation than firm-level competition...
