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Keywords: Multi-unit company
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Journal Articles
Paradoxical tensions in digital servitization strategies: a processual and multi-level analysis
Open Access
Journal of Business & Industrial Marketing (2026) 41 (13): 149–165.
Published: 20 April 2026
... maybe seen at Link to the terms of the CC BY 4.0 licence. Digital servitization Organizational paradoxes Servitization journey Multi-unit company The traditional servitization narrative contrasts services with products, suggesting manufacturers abandon product orientation in favor...
