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Keywords: Multidimensional engagement
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (1): 146–159.
Published: 06 April 2021
... in positive psychological states of employees, customers and other actors in business settings (Schaufeli, 2013). Internet of things Value co-creation B2B engagement Multidimensional engagement Service-dominant logic The literature on enhancing relationships with internal and external...
