Keywords: Multinational companies
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (6): 514–522.
Published: 26 July 2013
... offerings into a more comprehensive corporate offering. © Emerald Group Publishing Limited 2013 Multinational companies Key accounts Sales management Key account management KAM program Sales coordination Purchasing coordination Project selling Solutions selling KAM, which has...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (3): 181–192.
Published: 22 February 2011
... Industrial services Multinational companies International business Service systems An executive summary for managers and executive readers can be found at the end of this article. The increasing importance of industrial service offerings for the competitiveness of manufacturing companies has...
Journal Articles

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